Social Throwback 2023: Top 50 Indian ad campaigns - SocialSamosa
Dec 5, 2023 · CGI and AI largely remained the common denominators this year with brands leveraging them to infuse creativity and innovation into campaigns. Social Samosa speaks to NCDs and CCOs to curate a list of the top Indian ad campaigns that made a mark in 2023.
Social Samosa
1 day ago · Social Samosa is an online publication reporting on Advertising, Marketing, Digital & Social Media News, Trends, Campaigns and Case Studies
Topical Spot - Social Samosa
Dec 6, 2024 · Brands celebrate Gukesh D’s historic win at World Chess Championship with creatives. From witty takes on chess and checkmates to creative nods to his history-making win, here's a look at the brand creatives celebrating Gukesh D's victory as he becomes the youngest-ever World Chess Champion.
Shot On iPhone: A Campaign that turned into a phenomenon
Aug 18, 2020 · Since the inception of the term and the standard of quality portrayed, Apple has astonished users with how a phone that is inches in length can click a photo that can go up on a billboard that is (for example) 14 feet high and 48 feet wide.
Social Samosa Superwomen 2023: Meet the Jury...
Jun 5, 2023 · Meet the esteemed jury panel of Social Samosa Superwomen 2023 – featuring stalwarts of the Indian Advertising, Marketing & Media industry. With the eighth edition of Social Samosa's marquee property, Superwomen, we are excited to meet women leaders from the Indian Advertising, Media, and Marketing industry.
#SocialThrowback2020: Wrapping up Snapchat's year of new …
Dec 13, 2020 · AR Experiences. Snapchat amplified their AR experience for developers, creators, and Snapchatters by adding new features. They introduced a new AR effect, 'Ground Transforming,' which allows users to swap solid concrete, flooring, or other lands for bubbly lava or reflective water through their Snap cameras.
Brand Saga: Taking a trip down the memory lane with
Sep 2, 2020 · In words of marketing evangelist Harish B via his blog, Boomer is also touted to have revived the chewing gum market in India and in 2000 became the single largest brand in the segment with a market share of over 40%.. Donning the competitive spirit, Boomer took on Cadbury's éclairs by launching Boomer Gumlairs – a combination of bubblegum and chocolate- …
3 months of rebranding: Why experts prefer Twitter over X
Oct 10, 2023 · When a brand nears redundancy or moves with changing consumer trends, a company goes through a rebranding exercise. This makeover is largely considered successful if the brand achieves its objectives, better resonates with its target audience, and enhances the organization's overall value and reputation.
The Masaba Aesthetics: As the 'Queen of Prints' became the …
Dec 1, 2021 · The acclaimed fashion designer is leaving her mark in the advertising universe by silhouetting her world of unconventional motifs and prints into endorsements and campaigns; here we discover the world of Masaba Gupta and the vibrancy she brings to collaborations by integrating her signature prints into the personality of the brand.
Best Social Media Brands, SAMMIE 2024: Nominations open now
Apr 1, 2024 · Social Samosa has returned to present SAMMIE 2024, honouring the best social media brands that have adapted to changing consumer needs and behaviours. The last call to nominate for The Sammie awards now is May 24