Inside Walmart’s pop culture-heavy 2024 holiday campaign
Oct 21, 2024 · UPDATE: Dec. 3, 2024: Walmart is expanding its “Gifts That Show You Get Them” holiday campaign with four new spots that build on the effort’s pop culture theme. The original …
Walmart parodies TV hits in Black Friday ‘advertainment’ series
Oct 28, 2024 · “Deals of Desire” seems to parody such hits as “Bridgerton,” “Friday Night Lights,” “Yellowstone” and “The Vampire Diaries.” It features actors Walton Goggins (“Justified”), Taye …
Digital Marketing News | Marketing Dive
Dec 3, 2024 · Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, …
Burger wars: How Burger King's rivalry with McDonald's …
May 17, 2022 · For more than 60 years, McDonald's has held strong as an icon of America's post-war boom. As the world's largest fast food chain — a concept it pioneered — it influences how …
Top marketing conferences to attend in 2025 | Marketing Dive
Oct 1, 2024 · CES. Jan. 7-10 Las Vegas. The Consumer Electronics Show is a trade-only event for professionals affiliated with the consumer technology industry. The event is a space for …
How Bubly aims to shake up sparkling water with new Burst brand ...
Mar 19, 2024 · That sunny disposition is reinforced through the brand’s social media presence, which shows Bubly cans interacting in dollhouse-like setups.A Bubly campaign from January …
Amazon’s holiday campaign spotlights classic song, acts of kindness
Nov 5, 2024 · Dive Brief: Amazon launched its 2024 holiday marketing campaign this week in international markets. The effort leans on uplifting themes and centers on the classic Burt …
How Coke and Pepsi's rivalry shaped marketing — and where it …
May 3, 2022 · Getting to the roots. Coke and PepsiCo, Pepsi’s parent company, may be two multinational corporations whose reach and extensive product portfolios can make the mind …
PayPal takes Will Ferrell ‘Everywhere’ for largest-ever US ad …
Sep 10, 2024 · The ad debuted nationally during the New York Jets and San Francisco 49ers NFL game and will run through the remainder of the year. The ad is an extension of an …
Nespresso’s marketing and sustainability maven on her dual role
Oct 11, 2024 · Nespresso’s marketing and sustainability maven on her dual role Jessica Padula discussed acting like a luxury brand and how to navigate growing ESG backlash at Advertising …