Artificial Intelligence (AI) is revolutionizing the marketing industry, offering both opportunities and challenges for ...

Fake out of home (FOOH) ads have become the industry's new favourite plaything throughout 2024 as we see increased use of ...

Omnicom has initiated a US13.25 billion all stock deal to acquire Interpublic Group, according to statement seen by MARKETING ...

Agoda has unveiled a generative AI short film entitled 'Leo’s Magical Travel Adventures', designed to highlight global ...

With the TikTok ban potentially taking effect in Q1 2025, marketers are on the lookout for alternatives if the company's ...

Responding to increased cybersecurity threats and significant financial losses from scams in Singapore, Singtel has ...

Innovative OOH advertising solutions such as SkyWalk allows OCBC to reach the right people in an efficient, cost-effective, ...

With Black Friday and Cyber Monday just around the corner, tech enthusiasts are gearing up to grab the latest and greatest in ...

McDonald’s Singapore has launched 'Collect Quest', an initiative designed to increase user engagement through first-party ...

Lazada Singapore is taking Squid Game to the homes of consumers in its latest 12.12. campaign. Titled "Lazada 12.12. All out ...

Everyone needs a glow-up now and again to spice up the mundanity of everyday life. For companies, that means rebranding their ...

Spare cash management platform Chocolate Finance recently took to the streets of Singapore with a tattooed pink Santa to ...