The killer application for generative AI tech in TV advertising right now is very simple: auto-creating videos that small and ...

Ad tech is headed to the stratosphere. Not, like, growth wise. But ad tech and marketing software is shifting to cloud-based ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Stream-To-Shop Pipeline Retail media ...

Morgan Pomish, head of innovation solutions at Digitas, shares what brand leaders and advertisers should consider before jumping on a tech bandwagon.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Morgan Pomish, head of innovation solutions at Digitas, on what brand leaders should consider before jumping on a tech ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

As we move into 2025 and beyond, there are a few areas where President-elect Donald Trump’s policy proposals will directly ...

Tune into the first episode of 2025 with guest Andrew Frank, VP and distinguished analyst at research firm Gartner, and predictions galore.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

During CES, Comcast debuted a plan to expand its reach among small business and regional advertisers with a new offering ...