If you believe in omens, Netflix appeared to be in for a very long day on Wednesday. As the streaming giant began its NFL pregame show prior to airing the Kansas City Chiefs’ 29-10 blowout over the Pittsburgh Steelers, viewers were welcomed to the broadcast … with immediate audio issues.

The NFL took the money and ran when Netflix offered them over $100 million for the lone broadcast rights to two games on Christmas Day. Not only did Netflix sec

The streaming giant Netflix (NASDAQ: NFLX) recently achieved massive success in its journey to enter the live sports market. The communication services company hosted two National Football League (NFL) games on Christmas Day,

Netflix’s NFL debut broke the record for a U.S. streaming audience for an NFL game, as an average of more than 24 million domestic viewers tuned in to the Kansas City Chiefs’ win over the Pittsburgh Steelers and the Baltimore Ravens’ win over the Houston Texans on Christmas Day.

Netflix passed two tests on Wednesday when it streamed live NFL football games for the first time in its history.

The battle for Christmas is on between the NFL and the NBA after both leagues released viewership numbers for the Christmas Day slate of games on Thursday.

In the NBA, the Christmas lineup averaged 5.25 million viewers on ABC and ESPN, a big increase from the all-time low of 2.85 million in 2023. ABC simulcast all five games this year, whereas the broadcaster only carried two a year ago due in part to its Monday Night Football obligation.

Beyoncé provided more excitement than either game during Netflix’s NFL debut on Christmas Day. Riding into her halftime appearance on a white horse, the 32-time Grammy winner rocked her hometown Houston crowd with a nearly 13-minute performance on Wednesday.

Ravens vs. Texans, Chiefs vs. Steelers and Beyoncé were big draws on Netflix, marking the latest step in the streaming service's move into live sports.

Netflix’s first NFL Christmas Day doubleheader ended up being successful globally. The Baltimore Ravens’ 31-2 victory over the Houston Texans averaged 31.3 million while Kansas City’s 29-10 win at Pittsburgh averaged 30 million worldwide,

The Chiefs-Steelers and Ravens-Texans games, the first-ever NFL games on the streamer, put up an unduplicated audience of nearly 65 million U.S. viewers on December 25, according to Live+Same Day data from Nielsen.

Beyoncé's halftime livestream during the Ravens-Texans game will be on Netflix in the U.S. for up to three hours after the end of the NFL game.