Apple Store app is expanding to India as Apple breaks into the country’s top five smartphone brands with a record market share.

Apple has launched its dedicated Apple Store app in India, marking another increase in the company's presence in the country (via TechCrunch).

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Apple opened its first two stores in India in April 2023, located in Delhi and Mumbai, with plans to expand to Bengaluru, Pune, and other cities in the Delhi-NCR and Mumbai regions. The launch of the app aligns with Apple’s strategy to deepen its connection with Indian consumers by providing a more localised and personalised shopping experience.

Apple has launched a new Apple Store app in India, which will let you buy Apple products directly from the official Apple app. The app is available on the App Store for free.

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This launch comes after Apple’s first physical stores in India opened in Delhi and Mumbai in April 2023. The company is now planning to expand further with new stores in Bengaluru, Pune, Delhi-NCR, and Mumbai.

This follows Apple’s initial foray into direct customer engagement in India with the launch of the web-based Apple Store in September 2020, offering its full range of products and support online—mirroring the experience of its physical stores worldwide.

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