Among consumers who feel ignored, 75% would rather support brands that align with their values, iHeartMedia’s research found.

Clients of the agency network will have a more direct line to artists, music catalogs and data insights while exploring new ...

Supported by its AI and commerce bets, the platform is expected to become the second media brand after Google to reach the ad ...

A new look for products like Twinkies and Ding Dongs is just one piece of the snack marketer’s overhaul following its ...

The “KleenEX” activation asks consumers to detail their split for product suggestions and Amazon input like movie ...

Americans say Amazon (Net value: 59.0) provides the best value for their money, with Dove (46.0) and Dawn (46.0) the next ...

These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do ...

Mastercard is the payments partner on Netflix House mall experiences, the “Stranger Things” Broadway prequel and more to tap ...

Analysts agree that independents, which have already started picking up more business, will receive a boon, while overall ...

The platform, which is teaming with Spaceback to help brands make ads, predicts 20,000 new marketers will enter the streaming ...

The better-for-you brand’s new commercial, part of a more aggressive ad-spending strategy, shows uncanny AI images nodding to ...

Casey Hurbis previously served as chief marketer at Rocket Mortgage, where he oversaw two consecutive Super Bowl ad successes ...