West believes when fans search for Yeezy on Google that Adidas is the first to come up before his own website, which he thinks is done intentionally to hurt his brand even though

The artist formerly known as Kanye West took to social media to air his grievances with Jerry Lorenzo, Adidas, and "fake friends."

Kanye West is once again airing his grievances on social media, taking to Instagram Tuesday night to share one of his patented punctuation-free statements. This time, he’s taking aim at partner-turned-rival Adidas, Fear of God founder Jerry Lorenzo and other unnamed designers who he says copied his once-flourishing Yeezy line.

Looks like Kanye West is still a tad bit bitter about his billion-dollar breakup with adidas, as the polarizing music icon has once again launched an attack on his former business partners and decided to throw some shade at designer, Jerry Lorenzo in the process.

Ye didn't hold back as he lashed out against his former business partners at adidas. On Tuesday night, January 7, the artist formerly known as Kanye West posted a screenshot of Google results for his Yeezy brand on Instagram.

Kanye West has reignited his year-long feud with adidas and is calling out Jerry Lorenzo, calling him “corny and disloyal.”

Kanye West spent the waning week of 2024 in Tokyo, but it appears for the new year, he's ready to hop back on Instagram and air out his grievances.

Kanye West is calling out his former business partner Adidas over allegedly shady search engine tactics in a lengthy rant.

Ye targets Adidas and Jerry Lorenzo, revisiting past conflicts while celebrating Yeezy’s success and affordability.

The company cut ties with West in October 2022 after the rapper made antisemitic comments and engaged in bizarre behavior, slashing his net worth and ending his billionaire status.