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Amazon and Flipkart have always gone head to head to maintain their authority in the market. Flipkart ventured into quick commerce sometime back with the launch of Minutes, and now Amazon has made its way to the same with the launch of 15-minute delivery. The service will kick off later this month in Bengaluru.

Amazon.com Inc. will begin testing a rapid delivery service in India this month, marking the company’s determination to compete with top players in the country’s fledgling quick-commerce business.Most Read from BloombergBrace for a Nationwide Shuffle of Corporate HeadquartersCloud Computing Tax Threatens Chicago’s Silicon Valley DreamA Chicago Skyscraper Cements the Legacy of a Visionary Postmodern ArchitectSan Francisco,

This will be Amazon's first global launch of a 15-minute delivery service. Amit Agarwal, who kept the name still under wraps, said the firm will sell 1,000-2,000 products ready to be delivered in 15 minutes in Bengaluru and then scale it to other cities.

E-commerce giant Amazon is rolling up its sleeves to start, this month, a pilot of quick delivery of daily essentials "in 15 minutes or less", a move that would mark its entry into the booming quick c