The Nvidia founder's bold playbook shows how great leaders perform consistently in both good times and in bad.

A new book on Nvidia Corp. debuting this week entitled “The Nvidia Way” should probably be called “Jensen’s Way.” The book, by Barron’s senior writer Tae Kim and published by W. W. Norton & Co., is the first history of the company that has largely fueled the current AI boom with its high-performance graphics chips.

A new book, , featuring the first authorized interview with Nvidia CEO Jensen Huang, was officially released on 10. The book provides an in-depth exploration of Nvidia's history through the lens of Huang's visionary leadership and strategic decision-making.

When I read that statistic from Harvard Business Law Review, I was hoping the article would include an analysis of what that tiny—but in my mind most successful—subset of founders do differently from the other 99.

But Chief Executive Officer Jensen Huang said something during the company's recent earnings call that shows where Nvidia stands when it comes to its customers' costs -- and this could be seen as very bad news for rivals.

Under the founder and CEO’s leadership, NVIDIA has become a powerhouse at the center of the AI revolution, reshaping tech as we know it and dominating the semiconductor industry. Huang will join WIRED’s Lauren Goode from Asia to discuss what’s next for a company with global significance.