As a result, Marvel Studios' level of consistency in quality and box office hits became less of a certainty. The shift in brand perception caused Marvel Studios to alter its trajectory to match the level of excitement there once was for the franchise.

All good things must come to an end, unless it’s the Marvel Cinematic Universe. Then, you just throw the actor into the multiverse, and out comes a new beginning. In an unsurprising surprise move by Marvel,

Doomsday role may not remain a mystery anymore as a new report possibly reveals who he is playing. It isn’t Captain America or even his long-theorized twisted Captain Hydra variant. It isn’t Johnny Storm either.